Facebook killed your logo?

In business, presentation is everything.  Ensuring that your corporate logo is always properly displayed is a must.  This is especially the case in the online world where people interact with your company on a regular basis – from your website to your social media presence.  A common social media faux-pas committed by many businesses is setting their Facebook profile picture as their logo but not ensuring it is sized correctly so that it also displays properly in the thumbnail image.

In countless cases, – from global nuclear industry leader AREVA to the Business Women of Moose Jaw– businesses post to their Facebook pages and have a thumbnail image that displays a cutoff version of their logo.  In AREVA’s case, that means whenever they post something on their wall, all 1,650 of the people who like their page are confronted with their cutoff logo.  Not exactly putting your best face forward.

While Facebook has a great Help Centre, there really isn’t a lot of information about how to fix this problem besides editing the thumbnail by dragging the image of your logo around in the confines of the thumbnail box.  If your logo is cutoff, it’s highly unlikely that this will fix the problem.

So what’s a social media savvy company to do?

The secret actually lies in resizing the profile photo of your logo to a specific size.  If your logo fits into a “square”, you’ll want to resize your logo to 140x140 pixels and then drop it onto a 150x150 pixel white canvas.  If you have a more “rectangular” logo, you’ll want to resize it so the width is 140 pixels and then drop it onto a 150x150 pixel white canvas.  

Upload the new version of your profile photo and voila, the thumbnail copy of your logo should now be displayed in its full glory.  While we’re cleaning things up, best get rid of the old profile photo that cuts off your logo.