We’re celebrating a bitter sweet time at Look Matters right now. We have to say good-bye to the executive director of one of our long time clients. It’s bitter sweet in the fact that we are so happy for this individual to be retiring, to be able to enjoy her grandchildren and hobbies, but we’re also very sad to see her go.
The part of my job I enjoy the most is analyzing where marketing is headed and the new technologies that are being developed for it. This information is invaluable to our customers’ and our own business. Recently, we have experienced the explosion of mobile devices. Apple and Android are using their apps (500,000 Apple, 400,000 Android) to lure consumers into choosing their platform. If I had it my way, I would scrap the “app war” and here is why.
What happens when you arrive at a party or walk into a trendy bar or restaurant? People “check you out” and in the first few seconds they build an opinion. Be it right or wrong it is a common behavior across the world. That says a lot about the power of your first impression.
Shooting photos is easy. Easy compared to building a website about our photography. One of the hardest challenges facing a photographer today is being able to compile a visual array of some of their best photographic images to display on a platform that will be seen by the world.
#WHYQR first emerged on twitter this weekend. The twitter hashtag has been quickly adopted as a social media short-form for Reginans to share their love for this city.
The grassroots social media campaign is the brainchild of a group of Regina creatives, artists and business professionals seeking to highlight the unsung people, places and things that make this city unique.
Graphic Designers are constantly observing and scrutinizing their surroundings. In many ways, a rebrand is a dream assignment. You are given open license to re-arrange and tinker in hopes of establishing something new from something old.
I'm not a car guy, but I would imagine refining a dated logo probably looks a lot like your Dad working on a project car. He spends all his spare time getting his hands dirty and obsessing over the small details in hopes that “The Ol’ Girl” might turn heads once again. Substitute cold coffee for Dad's warm beers and Thai food stains for the oil on his shirt and you’ve got what a designer working on a rebrand looks like.
It’s tedious, messy and I couldn’t think of a more enjoyable process.
I have always liked my Mom’s saying about time and money. If you have more of one, you need less of the other. That maternal maxim may soon warrant the same blank stare that my son gives me when I tell him his Grandma’s other favourite antiquated aphorism about being “wound up like an eight day clock”.
The traditional relationship between time and money and their offspring (productive output) has been upset by the tools of a new generation.
Let’s look at the most important commodity in the world first. As Benjamin Franklin said, “Do not squander time, for that is the stuff that life is made of.”
Winston Churchill said, “It’s not what you don’t know that will get you into trouble. It is what you know absolutely for certain.” The same can be said for marketing.
Self-diagnosis based on perceptions about your audience, product and message can be the most damaging thing to your business. It’s hard to read the label on the bottle when you are inside it.
I was reminded of this point this week when I learned about the sexiest primate you have never heard about: the Bonobos. I was surprised to learn that humans have two equally close relatives: the Chimpanzee AND the Bonobos.
This position will join our team of account managers and designers to develop leading edge interactive content for our clients. Ideally, this person will have equal strengths in design and development with a good understanding of marketing fundamentals.
The future of our industry lies in the marriage of "Art and Code". We are looking for someone to help us preside over the wedding ceremony.
This position requires a customer service focused problem solver who can help our clients with day-to-day issues and updates to their web, email, and social media channels.
Superlative customer service is the foundation of our business. We are looking for someone who gets a charge out of solving the problem and pleasing the customer.
