I’m no stranger to quitting. I've quit smoking, drinking, carbs, and more than a few home reno projects. However, the idea of quitting my little screen terrified me more than all those combined.
Last week I took the pledge; and joined millions of people for Screen Free Week (http://www.facebook.com/screenfreeweek).
While the world obsessively tweets, likes, and pins, you continue to hear rumblings through the marketing industry such as: ‘Print is dead’ and ‘Radio doesn’t work'.
However, much like the career of country legend, Charley Pride, traditions can still remain relevant and useful in 2013 if utilized properly.
Traditional marketing is still a strong tool in raising brand awareness and exposure and when layered amongst a strategic on-line presence it can positively help keep your organization and/or business vibrant and memorable...much like the music of Charley Pride.
March 31st, 1999. 'The Matrix' gave us a choice... the Blue Pill would let you live in blissful ignorance, the Red Pill would show you the real world.
Ready for a little Red Pill logic today?
When it's time to start developing your advertising strategy, by following these 6 simple steps, you'll be well on your way to advertising success.
As the province collectively rests from a full-on week of JUNO related activities, events and awards, social media continues to remain the prominent source for JUNO related news, updates and recaps.
One of the most notable online presences was of course the JUNO Host Committee account, Gonna Get Loud. Showcasing the buildup of excitement as the official JUNO Awards drew closer their Facebook account went from a reach of 4,400+ in late March to an astonishing 125,000+ directly following the Awards. Certainly the most active of all their accounts, their Twitter page saw a massive spike in tweet mentions days before the big event averaging close to 1,000 per day!
There certainly is no doubt about the importance of music in many of our lives.
Music will always be with us through our highs and our lows and continues to help us celebrate our successes and cope with our failures.
Look Matters is very proud to be a supporter of Music Heals - a non-profit organization that funds increased access to music therapy for patients in children's hospitals, senior's centres, palliative care, AIDS & HIV programs, at-risk youth, rehabilitation and bereavement support.
I am always wary of fashion trends and fads. You can tell by the amount of plain black suits and black T-shirts in my closet. I think the experience of getting a perm in the 80's scarred me for life.
However, I am going to go out on limb (or a thin vine as it were) and boldly suggest you should check out the latest social media "fad".
The World continues to watch in amazement as the first Canadian to walk in space, Commander Chris Hadfield successfully uses social media and the Internet to document his travels as his space station orbits around us thousands of miles above. Over 500,000 Twitter followers patiently await his next stunning photo from a well-known landscape or place in the World while over 100, 000 Facebook fans anticipate another musical duet with a Canadian musician or personal thoughts from right inside the station itself.
Look Matters is looking for an Interactive guru. He or she is a “builder” and “supporter” who strives to achieve a high level of customer satisfaction by building quality websites. We primarily use Joomla, Magento, WordPress but experience in other CMS platforms is an asset. Our goal is to provide top-notch service and support for our clients.
So, you've been planning out your brand new advertising / marketing campaign. You've done your research, set your goals and figured out the message.
That's great, but have you given any thought to the media-mix you'll be using?
*CONGRATULATIONS to our winner, Tiger Tim Johnson! Thanks for entering everyone.*
