I Hate You, Social Media
Ok, that's not true. Honestly, I used it because I only have 140 characters to reach you. It's grabby, but totally false.
Just to clarify, I do not hate it. In fact, it's quite the opposite. Like most people, I'm addicted to it. Facebook and Twitter occupy a good part of my day. Heck, I even check my Hi5 account every now and then. (Turns out, several high school friends sell Viagra online now? Weird, right?)
404: Not Found
Sorry, but the content you requested could not be found
Have you ever run across one of those nasty, ugly, error pages? They usually spew useless information at you, and leave the user more confused than informed. The goal of these error pages should be to simply explain what happened, and give the user a few options on how to get back on track. One of the most common errors people come across is the HTTP 404 error page. This page appears when a page the user requested can’t be found on the server. Since these pages are usually boring, ugly text, at Look Matters we decided to create a custom, more friendly 404 error page.
Saying Good-Bye Is Hard To Do, So We'll Just Say Farewell.
We’re celebrating a bitter sweet time at Look Matters right now. We have to say good-bye to the executive director of one of our long time clients. It’s bitter sweet in the fact that we are so happy for this individual to be retiring, to be able to enjoy her grandchildren and hobbies, but we’re also very sad to see her go.
Millennials and Generational Marketing
Every year you get a year older.
It is amazing how a such a simple fact can be at the heart of the most complicated problems.
The cruel fact that every year you add one more year to the pile (coupled with a demographic boom and bust) is responsible for declining rates of volunteers, reduced member engagement and decreased perception of membership value...whether we are talking about your service group, your sports organization or industry association.
A Case for Platform-Agnostic App Development
The part of my job I enjoy the most is analyzing where marketing is headed and the new technologies that are being developed for it. This information is invaluable to our customers’ and our own business. Recently, we have experienced the explosion of mobile devices. Apple and Android are using their apps (500,000 Apple, 400,000 Android) to lure consumers into choosing their platform. If I had it my way, I would scrap the “app war” and here is why.
The Greeks would be proud
After thousands of years of "inelegant" execution, democracy may be reaching its true potential - unleashed by the power of social media.
Social Media tools including Twitter and Facebook have put more power into the hands of the people than we have ever seen and are disrupting long-held models for how things are done. Music, marketing, and how movies are promoted are just a few of the models broken by the democratic power of social media.
Why is a Professional Portrait Important for Business?
What happens when you arrive at a party or walk into a trendy bar or restaurant? People “check you out” and in the first few seconds they build an opinion. Be it right or wrong it is a common behavior across the world. That says a lot about the power of your first impression.
Shooting photos is easy. Easy compared to building a website about our photography. One of the hardest challenges facing a photographer today is being able to compile a visual array of some of their best photographic images to display on a platform that will be seen by the world.
A new symbol has emerged to tap into a deep well of civic pride.
#WHYQR first emerged on twitter this weekend. The twitter hashtag has been quickly adopted as a social media short-form for Reginans to share their love for this city.
The grassroots social media campaign is the brainchild of a group of Regina creatives, artists and business professionals seeking to highlight the unsung people, places and things that make this city unique.
SWEEP Show n’ Shine
Graphic Designers are constantly observing and scrutinizing their surroundings. In many ways, a rebrand is a dream assignment. You are given open license to re-arrange and tinker in hopes of establishing something new from something old.
I'm not a car guy, but I would imagine refining a dated logo probably looks a lot like your Dad working on a project car. He spends all his spare time getting his hands dirty and obsessing over the small details in hopes that “The Ol’ Girl” might turn heads once again. Substitute cold coffee for Dad's warm beers and Thai food stains for the oil on his shirt and you’ve got what a designer working on a rebrand looks like.
It’s tedious, messy and I couldn’t think of a more enjoyable process.