- 22 Feb 2012
Leveraging The World
I have always liked my Mom’s saying about time and money. If you have more of one, you need less of the other. That maternal maxim may soon warrant the same blank stare that my son gives me when I tell him his Grandma’s other favourite antiquated aphorism about being “wound up like an eight day clock”.
The traditional relationship between time and money and their offspring (productive output) has been upset by the tools of a new generation.
Let’s look at the most important commodity in the world first. As Benjamin Franklin said, “Do not squander time, for that is the stuff that life is made of.”
- 06 Feb 2012
Uncovering your sexy chimp
Winston Churchill said, “It’s not what you don’t know that will get you into trouble. It is what you know absolutely for certain.” The same can be said for marketing.
Self-diagnosis based on perceptions about your audience, product and message can be the most damaging thing to your business. It’s hard to read the label on the bottle when you are inside it.
I was reminded of this point this week when I learned about the sexiest primate you have never heard about: the Bonobos. I was surprised to learn that humans have two equally close relatives: the Chimpanzee AND the Bonobos.
- 02 Feb 2012
Job Opening- Interactive Developer
This position will join our team of account managers and designers to develop leading edge interactive content for our clients. Ideally, this person will have equal strengths in design and development with a good understanding of marketing fundamentals.
The future of our industry lies in the marriage of "Art and Code". We are looking for someone to help us preside over the wedding ceremony.
- 02 Feb 2012
Job Opening- Interactive Client Support
This position requires a customer service focused problem solver who can help our clients with day-to-day issues and updates to their web, email, and social media channels.
Superlative customer service is the foundation of our business. We are looking for someone who gets a charge out of solving the problem and pleasing the customer.
- 30 Jan 2012
Salience, Simplicity & Consistency = Powerful Billboards
Before I start this post, I have a confession to make. I am a billboard junkie. It may be a professional deformation, but I constantly analyze billboards and sometimes I even pull my phone out and snap photos of good and not so good billboards.
Recently, I saw an incredibly powerful billboard. It was the Golds Gym No Contracts billboard. With only two words “No Contracts” the advertiser was able to tell a very powerful message. What also made it very strong was consistent branding and simplicity. There was no muscular guys pumping iron or pretty women smiling on a treadmill with a towel wrapped around their necks that one would expect from a gym ad. The beauty of this billboard is that it only has one colour yellow on a black background. The Golds logo is very visible and message is strong and consistent with their overall brand.
Read more: Salience, Simplicity & Consistency = Powerful Billboards
- 23 Jan 2012
The Kennedy/Kodak Debate
The death of Kodak became official this past week but was widely predicted as in this excellent LA Times article last month. I couldn't help but be reminded of John F.Kennedy
- 27 Dec 2011
Menstruation and the rise of the real
Menstruation may seem like a gritty topic for a blog post and if you are offended now you are really going to be offended in the coming years as the "rise of real" rolls through every aspect of our society.
Are you prepared for what that will mean to your business?
- 01 Nov 2011
MOvember
November, or should I say MOvember, is just an excuse to grow a moustache, right? Wrong. It’s become so much more than that!
- 09 Sep 2011
YQR.CA: Building A Website With Community Input
It’s always a great day when you launch a new website for a client. It’s an even better day when you launch a website that provides an essential service to your community.
We have worked with the Regina Airport Authority (RAA) since 2007 when they first hired us to design a website that would support their rebranding initiative. Since then, their website has gone through several stages: “amazing”, “great”, “good”, “okay”, “passing” and “we need a new site”. This is the usual cycle with every website and frankly, four years is quite a long time for the lifecycle of any website.
- 25 Aug 2011
There is a stigma that surrounds “The Intern”. Most people imagine a young, peach fuzzed college kid with an eager to please disposition. Most movies depict them as naive young adults who have just been thrust into the corporate arena in hopes of landing a good job and doing momma proud. I of course, am no exception to this stigma. My name is Graeme Zirk, I'm a Visual Communications student from Medicine Hat College, and for the last four months, I have been Look Matters' resident graphic design intern.
